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Fierce By Design

Fierce Mind. Fierce Body. Fierce Life.

You’re not broken. You’re buried.

Overwhelmed, exhausted, and running on empty isn't a personality flaw — it's what happens when you put everyone else first. Fierce By Design Coaching combines personal training, nutrition, and wellness coaching to help women dig back out and rebuild strength, energy, and confidence — for real life, not just the gym.

Serving women across the Magic Valley and beyond

Lindsey Estes, personal trainer and nutrition coach for women in Twin Falls, Idaho

A quiet question

Is this you?

You didn't lose yourself all at once. You gave her away, piece by piece, every time you put yourself last. She's not gone. She's buried. Let's dig her out.

Three ways to begin

The Coaching

Helping overworked women stop surviving and start designing a life they actually love — on their terms — with real coaching, real support, real results.

Health & Wellness Coaching

The Recharge Method

For the woman who's lost herself in the chaos — let's go find her.

You wake up tired. You pour into everyone else all day. And by the time it's over, there's nothing left for you — not even a little. You keep telling yourself “later.” Later never comes. The Recharge Method is for the woman done waiting. Together, we'll break what's keeping you stuck, build habits that actually fit your life, and get you back — grounded, energized, and moving like you mean it. This isn't about doing more. It's about finally making room for you.

Fierce Start

2 sessions / mo

$175/mo

Fierce Focus

4 sessions / mo

$275/mo

Every tier includes goal setting, habit tracking, lifestyle planning, and biweekly check-ins.

Learn more about The Recharge Method

Certified Nutrition Coaching

Fuel Her Right

No more guessing. No more guilt. Just food that finally works for YOUR life.

The problem was never your willpower — it was a plan that wasn't built for your life. We build a nutrition strategy around the way you actually live: your schedule, your family, your stress, your body. No deprivation. No shame. A real plan that sticks. Because a woman who knows how to fuel herself is a woman nobody can stop.

Fierce Foundations

Initial assessment + 2 check-ins / mo + meal-plan guidance

$149/mo

Fierce Performance

Weekly check-ins + macro tracking + grocery guides + monthly plan updates

$229/mo

Every tier includes custom macro & calorie targets, food-sensitivity guidance, and progress reporting.

Learn more about Fuel Her Right

Certified Personal Training

Strong & Fierce

Because you deserve to feel powerful in your own body — not just survive in it.

Strong & Fierce isn't about shrinking yourself or punishing your body into submission. It's about building a woman who is strong in the gym, strong in her life, and strong in the way she carries herself. We start where you are, push you further than you thought you could go, and celebrate every single rep.

Ignite

4 training sessions / mo (1×/wk)

$200/mo

$50 / session

Fierce Fire

8 training sessions / mo (2×/wk)

$360/mo

$45 / session

Every tier includes customized program design, form coaching, progress tracking, and workout-app access.

Learn more about Strong & Fierce
3 coaching paths, one fierce you
100% real, local, judgment-free
1:1 always — never a group funnel

A real woman who's actually lived the chaos — not a faceless brand.

Certified in nutrition, personal training, and integrative health & wellness. Not a therapist — a coach who helps you build habits, fuel, and strength that actually stick.

Support between sessions — accountability shouldn't have office hours, and I'm definitely not a coach who will ghost you until next week.

Start here

Okay, but what if you actually did it this time?

Tell me where you're at and what you're chasing. I'll reach out myself with the right next step — no pitch, no pressure, just a real conversation.

No spam, ever. Just a real conversation.

One conversation

Start here. Seriously, just start here.

Book a free 30-minute discovery call. No pitch, no pressure — just a real conversation about where you're at.

Book a free discovery call

A real woman. Fierce heart. Purpose-driven. Led with love.