Meet Lindsey
A real woman who’s actually lived the chaos
Mom of two boys, Twin Falls native, and a 20-year medical-field survivor who finally stopped putting herself last.
My story
How I Got Here
Mom of two boys, Twin Falls native, and 20-year medical field survivor who spent my 20s and 30s running on caffeine, guilt, and whatever food was left on my kids’ plates. I gave 110% to everyone except myself, which is a great way to end up crying in a Target parking lot for no reason. 10/10 do not recommend.
Then 2020 happened. We all know what 2020 did. I looked in the mirror, had a moment, and decided to figure out nutrition instead of just vibing off whatever was in the pantry — smarter food swaps instead of crying into a family-size bag of Oreos. I lost 25lbs just by paying attention. Turns out you don’t need a “detox tea,” you just need to stop eating standing up over the sink at 11pm.
At 38 I had a total hysterectomy, bounced back to a “decent” weight, and still felt like a stranger in my own body. Cool, cool, cool, very fun. So naturally, I did the only rational thing: started lifting heavy things and putting them back down, repeatedly, on purpose. Now the gym is my therapist, my church, and the only 45 minutes a day nobody calls me “Mom.”
Eventually I got brave (or delusional, jury’s still out) enough to quit my stable, well-paying job to do this full-time — because apparently what I needed in life was more risk and less financial security.
I’m a Certified Nutrition Coach, Certified Personal Trainer, and Integrative Health & Wellness Coach. I’m not here for ab worship or bootcamp screaming — I’m here to help women feel good, look good, and put themselves first for once.
Fierce By Design isn’t just my business name. It’s the whole point.
What makes me different
I Don’t Separate Your Food From Your Head
I’m a Certified Nutrition Coach, Certified Personal Trainer, and Integrative Health & Wellness Coach — which basically means I refuse to separate your workouts from your food from your headspace, because they were never separate to begin with.
I lost 25lbs the boring, sustainable way — no shakes, no shortcuts — and I had to relearn how to feel at home in my own body. Then I quit a stable, well-paying job to do this full-time, because I believe in it that much.
So when I coach you, I’m not coming at it from “just push harder.” I’m coming at it from having actually lived the cycle of giving 110% to everyone but yourself — and knowing exactly how to help you break it. No cookie-cutter meal plans, no punishing bootcamp energy. I build programs around your actual life — your schedule, your stress levels, your relationship with food — because a plan you can’t sustain isn’t a plan, it’s a countdown to quitting.
I’m especially passionate about working with women who’ve spent years putting themselves last. Maybe that’s moms, maybe that’s women in demanding careers, maybe that’s just women who are tired of being tired. I get it, and I’m not here to add guilt to your plate — you’ve got enough on it already.
Feel good. Look good. Put yourself first. That’s Fierce By Design.
Certifications
Also serving nearby
Ways to work with me
One conversation
Start here. Seriously, just start here.
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Book a free discovery callA real woman. Fierce heart. Purpose-driven. Led with love.